COUGH
Open on the word “AFTER”. As we pull out, we see that the word is on a weather vane on the top of a bandstand. A young couple is dancing in the bandstand. Outside, it is pouring with rain, but our couple is too wrapped up in each other to worry. Besides, the rain makes it all the more romantic.
After Vicks Cough Syrup with honey …
We see our couple cheek to cheek. They are totally wrapped up in each other.
… a coughing fit doesn’t have to ruin a beautiful moment.
We enjoy watching the couple dance for a few more moments. We see their feet moving in harmony.
We se the man whisper something in the girl’s ear. We don’t hear what he says, but it makes his girlfriend smile coyly. The couple spins round and we dissolve to our demo sequence.
The word “BEFORE” floats on to the screen and we see a demo with graphics where we see how Vicks Cough syrup calms an inflamed throat and leaves it coated with honey coloured liquid. LEGAL SUPER: Vicks Cough Syrup with Honey for Dry and Irritating Coughs
So, before an irritating cough takes over your life, let long-lasting Vicks Cough syrup with honey soothe your throat and calm your cough.
Dissolve back to our couple dancing together. The man gently pulls his girlfriend closer as they spin round together.
We dissolve to a beautifully lit Vicks Honey Cough pack on a blue-green background. We gradually ease in to the logo on the pack. LEGAL SUPER: Contains Levomenthol. Contains Guaifenesin. Always read the leaflet.
Note: The active ingredients will be positioned under the correct pack: Contains Levomenthol (positioned under Cough Syrup with Honey pack) Contains Guaifenesin (positioned under Cough Syrup
We match dissolve to the Vicks logo global end device with the wisp. Super: PEOPLE NOT SYMPTOMS.
Vicks. We start with solutions, not problems.
Have a question, comment or concern about a Vicks product? Please contact us on the following numbers:
UK: 0800 169 3140
IE: 1800 509 529
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