COLD & FLU
Open on a close up shot of a piece of toast popping out of a toaster. We see the word “AFTER” is burnt into the toast. Cut to see our man grab the toast as he goes off to work. On his way out he meets his neighbour who nods ‘good morning’ to him. The neighbour is surprised when our man leans across and hugs him like a long lost relative.
After Vicks Cold and Flu care…
Cut to our guy getting on to a tram to go to work. As our guy makes his way down the carriage to an empty seat, he pauses and hugs each of the passengers. Young women and old men all get the same greeting from our guy. Some are pleased, some are embarrassed, some bewildered.
… you can feel ready to face the world again.
Cut our man as he picks up a newspaper from a street stall. He leans across and hugs the man.
Cut to our man walking through the street. He passes a man who is emptying bins into a refuse truck. Our guy pauses to hug the bin man.
The word “BEFORE” floats on to the screen. We dissolve to our guy and a sequence with graphics illustrates the way Vicks targets your cold and flu symptoms and eliminates them.
LEGAL SUPER: Always read the leaflet.
So before your cold holds you back, let Vicks Daymed or Medinite target your aches and pains and cool your fever.
Demo: Target symbols fade out
Cut back to our guy. He is walking through a park. He pauses to hug a little old lady who is taking her dog for a walk. Then he notices the dog and bends down to give it a hug too. Fade.
We fade back up on beautifully lit Vicks Daymed and Medinite packs on a blue-green background. We gradually ease in to the logo on the pack.
We match dissolve to the Vicks logo global end device with the wisp. Super: PEOPLE NOT SYMPTOMS.
Vicks. We start with solutions, not problems.
Have a question, comment or concern about a Vicks product? Please contact us on the following numbers:
UK: 0800 169 3140
IE: 1800 509 529
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