SINUS & BREATHING
We open on a view from a child’s bedroom window as the sun begins to rise. The word ‘AFTER’ appears on screen, we track passed it and move into the room, An unseen hand gently pulls back the curtain revealing a young child’s foot which begins to stir. We dissolve to a similar foot that continues the same action.
After Vicks Vaporub your little treasure can feel ready to rise and shine.
We see another child begin to wake and start to open his hand, we move to another child who’s hand continues the opening action.
We see a child yawn, then another. A child’s eye opens and the face smiles, she stretches.
We then crane up past the word ‘BEFORE’ and throw focus to a child being tucked into bed by his mother.
The camera rolls around him so that she’s facing away from us, as it does so the film becomes animated in style and we reveal a gentle trail of magic dust that skips and circles around our child leaving a soft sparkling trail as it moves.
So, before he wakes up feeling grizzly again, let Vicks Vaporub with essential oils work its magic to help relieve his cold and congestion.
Legal super: Always read the leaflet
We then dissolve back to real film. We see a child now awake playing with shadows for example on her bedroom wall.
We cut to a jar of Vicks Vaporub. Zoom into the logo and dissolve to our wisp device with the title: PEOPLE NOT SYMPTOMS
Vicks. We start with solutions, not problems
Have a question, comment or concern about a Vicks product? Please contact us on the following numbers:
UK: 0800 169 3140
IE: 1800 509 529
Terms & Conditions
Privacy Statement
P&G Links
Site Map
© 2007 Procter & Gamble. All Rights Reserved.
Privacy Statement